Best Tools for FSBO Sellers: Top Resources for a Successful Sale

Drew Trombley -

Marketing

  1. Zillow FSBO Listing - You're probably already aware of this one. Zillow allows sellers to list their property for free, giving it exposure to millions of potential buyers. But be warned! These listings are going to be buried and you will get a LOT of annoying calls.
  2. Craigslist - Craigslist - not just a place to buy a couch or find a guitar lesson. You can use it as a free platform to post your home listing and reach local buyers. This won't be the most likely place for your home to be found, but why not utilize all channels just in case?
  3. Canva - Free templates for creating eye-catching listing flyers, social media graphics, and more. This is making people a Graphic Designer instantly. It's also fun to play around with for social media posts. Check it out!
  4. Facebook Marketplace - Facebook, not just for learning about someone's political beliefs you wish you didn't hear, or looking at pictures of cats (OK, we can still look at cute cats!).
  5. Unsplash/Pexels - Free high-quality images you can use in your listings to enhance visual appeal. Just don't use any fake home images on your listing!

Organization

  1. Trello - A free project management tool that allows you to track tasks, timelines, and stages of your home sale. This is a great way to stay on top of your tasks and know what to do next.
  2. Google Drive/Docs - Great for keeping all documents, listing drafts, and notes organized and accessible from anywhere.
  3. Dropbox - Use it to store important photos, contracts, and other documents related to your home sale.
  4. SmartSellersMatch.com Pro+ - Duh! When you get the Pro+ FSBO Package you get a dedicated Listing Coordinator to serve as your personal home selling concierge.

Communication

  1. Google Voice - Set up a free phone number to manage calls from potential buyers without sharing your personal number.
  2. SmartSellersmatch.com - OK, we're doing it again. Did you know you get a dedicated Phone and Email forwarding when you sign up for our Pro+ page?
    1. Website: SmartSellersMatch.com Pro+
  3. Calendly - Schedule showings and appointments with potential buyers without the back-and-forth emailing. Just send them a link and they'll find the time that works best!
  4. Zoom - Free video conferencing tool that can be useful for virtual tours and negotiations. Save time and scheduling conflicts with a quick showing virtually!
  1. LawDepot - Offers customizable legal forms, such as purchase agreements and disclosures, to handle the sale legally.
  2. Rocket Lawyer - Provides free legal documents like purchase agreements, seller’s disclosures, and more with a subscription trial.
  3. Nolo - A trusted source for real estate law resources, including FSBO contract templates and guidance.
  4. DocuSign - A free version for electronically signing documents, helping you handle contracts and offers remotely.

Education

  1. SmartSellersMatch.com - Learn to sell like an agent with our Pro+ FSBO Program. Again, we can't recommend it enough!
  2. YouTube - Channels like "The Real Estate Guy" or "BiggerPockets" provide free FSBO tips, marketing strategies, and home-selling advice.
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