MLS

Houzeo.com - a pricing breakdown

Drew Trombley

May 21, 2024 — 2 min read

Houzeo offers four distinct pricing tiers for home sellers opting for the For Sale By Owner (FSBO) method. Each package caters to different needs and budgets, providing a range of features and services to assist sellers in listing their properties on the MLS. Here’s a detailed breakdown of each package, including their costs, pros, and cons:

1. Bronze Package - $329+

Features:

MLS Listing Duration: 3 months
Photo Limit: Up to 6 photos
Syndication: Listings are syndicated to major real estate websites such as Zillow, Trulia, Realtor.com, and Redfin.
Additional Costs: $25 per listing change and $25 for advertising open houses.

Pros:

Cost-Effective: The Bronze package is the most affordable option, making it suitable for budget-conscious sellers.
Basic Exposure: Provides essential exposure on major real estate platforms.

Cons:

Limited Features: The 3-month listing period and photo limit are restrictive.
Extra Fees: Additional charges for listing changes and open house advertisements can add up.

Ideal For: Sellers looking for a basic, low-cost MLS listing with minimal features and are comfortable managing most of the selling process themselves.

2. Silver Package - $399+

Features:

MLS Listing Duration: 6 months
Photo Limit: Up to 24 photos
Syndication: Listings are syndicated to major real estate websites.
Listing Changes: Unlimited listing changes.
Optional Add-Ons: Custom yard sign available for $49.

Pros:

Extended Listing Duration: The 6-month listing period provides more time for sellers to market their property.
Flexibility: Unlimited listing changes allow sellers to adjust their listings as needed without extra costs.
Increased Visibility: More photos mean better visual representation of the property.

Cons:

Higher Cost: The package is more expensive than the Bronze package.
Additional Costs for Extras: Yard signs and other add-ons come at an extra cost.

Ideal For: FSBO sellers who need more exposure and flexibility to adjust their listing without extra costs for changes.

3. Gold Package - $379+ and 0.5% of Sale Price at Closing (Minimum $999)

Features:

MLS Listing Duration: 6 months
Photo Limit: Maximum number of photos allowed by the MLS.
Listing Changes and Open Houses: Unlimited.
Syndication: Listings are syndicated to major real estate websites.
Houzeo Tools: Access to Houzeo Showings and Houzeo Offers.
Support: Federal and state disclosure forms and a personal concierge.

Pros:

Comprehensive Tools: Access to showing and offer management tools helps streamline the selling process.
Professional Support: Personal concierge and disclosure forms provide valuable assistance and compliance.
Maximized Exposure: Unlimited photos enhance property visibility.

Cons:

Percentage Fee: The 0.5% fee at closing can be significant, especially for higher-value properties.
Minimum Fee: The minimum closing fee of $999 can be high for lower-priced homes.

Ideal For: Experienced sellers who want comprehensive tools to manage showings, offers, and other aspects of the selling process.

4. Platinum Package - $349+ and 1% of Sale Price at Closing (Minimum $999)

Features:

MLS Listing Duration: 12 months
Photo Limit: Maximum number of photos allowed by the MLS.
Listing Changes and Open Houses: Unlimited.
Syndication: Listings are syndicated to major real estate websites.
Houzeo Tools: Access to Houzeo Showings and Houzeo Offers.
Additional Support: Federal and state disclosure forms, a personal concierge, virtual broker assistance, and call forwarding service.

Pros:

Extended Duration: The 12-month listing period provides ample time to sell the property.
Enhanced Support: Virtual broker assistance and concierge service offer robust support.
Advanced Tools: Full access to showing and offer management tools.

Cons:

Higher Percentage Fee: The 1% fee at closing can be substantial, particularly for expensive homes.
Cost: The upfront and closing costs make this the most expensive package.

Ideal For: First-time sellers or those who prefer more assistance throughout the selling process, including broker support.

Conclusion

Each Houzeo package is tailored to different levels of service and support, ensuring sellers can select the option that best fits their needs and budget. The Bronze package offers a basic, cost-effective solution, while the Silver package provides more flexibility and extended exposure. The Gold package introduces comprehensive tools and professional support, and the Platinum package offers the highest level of service with extensive support and advanced features (Home Bay) (HOUZEO) (PropTech Reviews).